So News Corp went to Microsoft and offered a “de-list for cash” offer. Microsoft had previously punted the idea to someone else.

This for me is the great powerplay of to monoliths of the modern era. I wont say that its doomed to fail because; they’re both rich powerful organisations with huge resources. For me its a bit mad; would you voluntarily remove your site from Google? Would you go bing-only? Wierd.

Joel